According to the Kaiser Health Tracking Poll released last month, the federal requirement to be covered by insurance is boosting the demand- and the growth- for independent agents and producers in the major medical market. The amount of people purchasing insurance through independent agents and brokers has increased over 21% from February 2014 figures.
People purchasing their insurance directly from carriers has increased 3% from last year to 25%; however, it is still a sharp drop from 2014 figures reflecting 67%. Those buying their own insurance only accounted for 8%.
Considering adding Affordable Care Act products to your portfolio could be beneficial to your business considering the steady increase of consumers utilizing producer services for their insurance needs.